The Challenge
Camino Promotions, a third-party provider of back-office marketing solutions based in Tucson, Arizona, needed a nearshore administrative provider to support growing workloads in lead generation, sales operations, and legal functions.
Establishing operations independently in Mexico would have taken up to six months. The company needed a ready-to-use back-office operation near the U.S.–Mexico border with recruitment and HR support handled by a trusted partner.
The Solution
Camino Promotions partnered with Intugo Nearshore Solutions to establish an operational extension in Hermosillo, Mexico.
Intugo worked closely with Camino Promotions to identify hiring needs and recruit qualified talent to support growing operations in Hermosillo. The recruited roles included legal assistants, paralegals, appointment setters, and sales representatives.
In addition to recruitment, Intugo provided HR and administrative support, including procurement, payroll processing, vacation management, and ongoing employee assistance. This support allowed Camino Promotions to focus on its core business operations.
To support employee performance and retention, Intugo assigned a dedicated HR team to Camino Promotions, providing ongoing support that contributes to workforce stability and growth. Regular oversight visits by Camino Promotions’ leadership help maintain alignment between the U.S. and nearshore teams and reinforce a unified company culture.
Outcomes
Since launching nearshore operations, Camino Promotions has expanded from five agents to more than 200 employees, supported by Intugo’s infrastructure.
Revenue surged by 3,000% over three years as the team grew across 16+ distinct job profiles.
Camino Promotions plans to continue expanding its operations in Mexico, growing to more than six office areas within Intugo’s Girasol facility in Hermosillo. The partnership allows Camino Promotions to scale its team in Mexico using an established operational setup.
